Why CoolWall isn't just paint
Watch a 2-minute manufacturer overview.
See CoolWall in action
A short overview of how Tex-Cote CoolWall reflects solar heat, holds its color for 20+ years, and outperforms traditional exterior paint — straight from the manufacturer.
- Heat-reflective Kynar technology explained
- Real-home before / after thermal results
- Why one investment lasts 20–25 years
The short version
Walls run dramatically cooler than the same color in regular paint.
Reflects up to 40% of solar heat. Standard paint reflects 5–10%.
Up to 300% more coating on the wall vs ordinary latex paint.
Kynar resin holds color for 20+ years. Standard paint fades in 3–7.
Resists UV, salt air, and pollutants — same chemistry as metal roofs.
Limited Lifetime Warranty on the coating. Standard paint: 5–10 years, if any.
Specified on Disneyland, the Vegas Strip, and Dodger Stadium for decades.
No repaint cycles. No touch-ups. The money goes in once.
Heat-reflective technology
Reflects solar energy in the invisible spectrum so dark colors stay cool. Lower wall temps mean a cooler home and lower energy bills.
Kynar-based durability
The same resin used on commercial metal roofs. Resists UV, fading, chalking, salt air, and harsh pollutants for 20+ years.
One investment, done
No repaints every 7 years. No fading. No touch-ups. Your money goes into the walls once and stays there.
Paint looks cheaper today.
CoolWall is cheaper for life.
A standard paint job lasts 5–10 years. Over CoolWall's 20–25 year lifespan, you'd repaint 3 times — paying full freight on labor, materials, and disruption every single time.
Today you'd pay $3,750 more for CoolWall — and never write another exterior check for two decades.